STATISTICALLY, IT WAS A GREAT IDEA

At the start of 2014 we wanted to generate more talk and traffic on the Bet Victor website so I came up with a statistics-driven campaign that would get people talking about the England squad. With the World Cup on everyone’s summer agenda, there was going to be plenty of talk and we wanted them to be talking on the Bet Victor site. The plan was to collate tweets mentioning the England team and aggregate them to produce the most talked about starting XI. Here it is…

[Produced whilst at Home Agency]

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