HELPING GOLFPLAN STAY ON A PAR WITH THEIR COMPETITORS
Golfplan, providers of golf equipment insurance, wanted to appeal to their customers in a different way and improve their SEO performance. So they sought our help. Despite not being a keen golfer myself I was aware of the many characters that the game producers. So I came up with this simple test that people could take to find out what kind of golfing character they fall in to. It gave them something more shareable online and helped shift their tone of voice.
Give the quiz a go yourself if you’re a golfer: Golfplan quiz
[Produced whilst at Home Agency]