THINKING OUTSIDE THE BRAND
Taking a moment from delivering a full communications plan, I decided to make some simple ads that offered something new for the ii brand. I wanted to continue the concise language I introduced in the press ads (click here to see them) but use a bit more wit and imagery for impact. These weren’t used, but the strapline on the basketball one became the leading line for the new website home page (shown below).
[Produced whilst at interactive investor]