THINKING OUTSIDE THE BRAND

Taking a moment from delivering a full communications plan, I decided to make some simple ads that offered something new for the ii brand. I wanted to continue the concise language I introduced in the press ads (click here to see them) but use a bit more wit and imagery for impact. These weren’t used, but the strapline on the basketball one became the leading line for the new website home page (shown below).

[Produced whilst at interactive investor]

NEW WEBSITE MESSAGES

With the launch of a brand new website, it was important to ensure the right messages were visible. We wanted to ensure there was a familiarity for existing customers but have some striking messages for new visitors to the site. As well as UX copywriting the entire homepage, I wrote all of the banner messages.

[Produced whilst at interactive investor]