GETTING ii NOTICED
ii had a new pricing model ready to launch. Trouble is not enough people knew who ii were. So we launched a campaign of subtle press ads in industry publications. Each message was delivered as an adjective supported by a ‘long and short of it’ explanation. They were published on separate pages, over leaf and serialised over a period of six week period leading up to the launch of the new pricing model. Concept work by me and Brass Agency, words by me.
[Produced whilst at interactive investor]