GIVING AN OFF-LINE CAMPAIGN AN ONLINE HOME
The Combined Authority, working with the Leeds City Region Enterprise Partnership (LEP), launched an off-line campaign in London, selling the many benefits of the West Yorkshire region. Beautiful photographs were commissioned and then emblazoned across various underground tube stations in the capital. My job was to bring that vibrancy and information into an easy to use landing page, funnelling traffic to the relevant sites. The below is the narrative I used to bring this campaign to life online.
Produced whilst at West Yorkshire Combined Authority